The lettering is in capital and the use of elispses cause the audience to ponder on the title of the album, and what Keri Hilson view of a perfect world is, which may be discussed in the album Name of the artist appears of the top, therefore is one of the first things seen. The album name is a smaller font compared to the name of the artist, showing the importance of the artists name, digipaks are used to promote the artist as a whole rather than just that album.
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